Color product brochures enhance the visual impact of the core selling points of products through color matching, which is first reflected in the focus on key elements. When the core selling point of a product is the delicate texture of the material, the color product brochure will use a soft color that echoes it as the background, and then use a slightly darker color of the same color to outline the edge of the selling point area, so that this part of the content naturally stands out from the page. This subtle contrast in color will not make readers feel visually abrupt, but can subconsciously keep their eyes on the core information when browsing, just like throwing a stone into a calm lake, which does not break the overall harmony but can form eye-catching ripples.
The contrast between warm and cold colors is an effective means to enhance visual impact. If the core selling point of a product is efficient heat dissipation performance, color product brochures often use cold colors as the main color to create a cool and stable visual experience, and at the same time dot a small amount of warm-toned elements in the selling point description area to form a sharp visual contrast. This collision of cold and warm can instantly grab the reader's attention, making the core selling point of "fast heat dissipation" more convincing under the background of color, as if the cool experience brought by the product can be felt through vision, thus deepening the impression of the selling point.
The use of complementary colors can make the core selling point of the product form a strong visual focus on the page. For example, when the core selling point of the product is a bright appearance design, the color product brochure will use complementary colors in the selling point display area to make the product picture and the background form a sharp contrast, making the color advantage of the product more prominent. This matching method does not require complex typesetting techniques. Only through the tension of the color itself can the core selling point come to life on the paper, allowing readers to capture the most attractive features of the product at a glance when quickly flipping through it, and strengthen the memory point.
The gradual change and transition of colors can guide the reader's eyes to flow naturally to the core selling point. For products that emphasize the convenience of operation, the color product brochure will use gradient colors to transition from the edge of the page to the selling point area, like an invisible guide line, leading the reader's eyes to gradually focus on the demonstration diagram of "simple operation". This gentle guidance method will not make readers feel forced, but can unconsciously focus on the core information, making the transmission of selling points more natural and smoother, enhancing acceptance while also improving visual comfort.
Through the light and dark levels of color, the detail advantages of the core selling points of the product can be highlighted. When the core selling point of the product is the precise internal structure, the color product brochure will use different light and dark colors to distinguish different parts of the structure, highlight the key components with bright colors, and weaken the secondary elements with dark colors. This clear-cut color treatment can make complex structural diagrams clear and easy to understand. Even if readers do not have professional knowledge, they can quickly understand the functional advantages of core components through the guidance of colors, making the "precision structure" selling point more visually impactful.
The symbolic meaning of color can make the core selling point of the product resonate with the reader's emotions. If the core selling point of the product is environmental protection and harmlessness, the color product brochure will use a lot of green colors, because green symbolizes nature and health in people's cognition. This color choice does not require too much text description, and it can make readers think of the core selling point of "environmental protection" the moment they see the color product brochure. Through the connection between color and emotion, the transmission of the selling point is more deeply rooted in people's hearts and more contagious than simple text description.
The unity of the overall color and the local bright color embellishment can strengthen the core selling point while maintaining the harmony of the page. When the core selling point of the product is the overall durability, the color product brochure will use calm neutral colors as the main color to create a reliable and solid visual atmosphere. At the same time, eye-catching bright colors are used in key areas such as "durability test" to make this part of the core information still stand out in the unified color tone. This combination not only ensures the coordination of the overall style of the color product brochure, but also allows the core selling point to receive enough attention, achieving a balance between overall beauty and information transmission.
